According to The Associated Press, the same public relations firm used to successfully overturn Prop 8 in California has been commissioned to assist gay marriage opponents in Maine.

The California-based Schubert Flint Public Affairs will help campaign to repeal Maine's gay marriage law. More than 55,000 signatures are necessary to get the issue on the ballot in November.

On the other side, Maine's gay marriage proponents have formed a political action committee.

Jesse Connolly, who successfully led the 2005 campaign to keep the state's gay right laws, has been hired by Maine Freedom To Marry to campaign against they gay marriage gainsayers.