The way some people tell it, law firms have begun to sound more like used-car companies, offering up deep discounts or alternative-fee arrangements.

Alternative fees, discounted billing rates and fixed-fees are becoming more and more rampant in the legal world, although it remains to be seen just how cost-effective those discounts are.

“It’s incredibly easy to get discounts,” said Jay Shepherd, founder of Boston-based Shepherd Law Group. Shepherd has famously shunned the billable-hour model, in favor of fixed-fee arrangements. “I’ve talked to many in-house counsels who say, ‘I just make a phone call, and I get a discount.’ Law firms are doing something that car companies did about a year ago, with the employee discount pricing. It becomes a frenzy of discounting.”

Applegate & Fifer, a business and real estate law firm based in Jeffersonville, was renamed Applegate Fifer Pulliam LLC last month.

The name change was prompted by the addition of a third partner, Keith Pulliam, who joined real estate attorney Alan Applegate and municipal attorney Greg Fifer.

Pulliam previously practiced at New Albany law firm Lorch & Naville LLC.

He assists small businesses with legal issues, such as business formations and contracts.